Marketing Communications OpenCourseWare: The Open University's Free Master Level Marketing Communications Class

Published Apr 30, 2009

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The importance of communication within the business world cannot be overstated. As part of their OpenCourseWare program, The Open University currently offers a free, online version of 'Marketing Communications as a Strategic Function'. Read on for more information regarding this graduate-level Business course.

Marketing Communications as a Strategic Function: Course Specifics

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Marketing Communications as a Strategic Function: Course Description

This graduate-level course offers an investigation of the many ways in which communication affects the outcome of a marketing campaign. Emphasis is placed upon the changing role of communications in the 21st century, including the relevance of customer preferences. Many related topics are discussed, including brand messages and receptivity. Also examined in this course are obstacles professionals might confront when attempting to incorporate Marketing Communications into an organization's strategic view of Marketing. This class stresses that corporations must respond with increasingly savvy communication methodologies. This course is offered through The Open University's Department of Business and Management.

This online course includes a comprehensive study guide, as well as a list of suggested readings. If you're interested in this course, visit the communicative marketing course page.

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