Graduate Level Business Marketing OpenCourseWare
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Entrepreneurial Marketing OpenCourseWare: MIT's Free Graduate Level Course on Entrepreneurial Marketing
New business owners and recent entrants into entrepreneurial ventures have two fundamental marketing concerns: determining a market for the product and stretching marketing dollars. Both questions are plumbed in the free OpenCourseWare 'Entrepreneurial Marketing' from The Sloan School of Management's master-level management program.
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Listening to the Customer OpenCourseWare: A Free Online Graduate Study Class on Customer Service Management by MIT
Explore qualitative approaches to market research, such as focus groups and surveys, in this free OpenCourseWare from the Massachusetts Institute of Technology's Sloan School of Management. 'Listening to the Customer' is an MBA-level OpenCourseWare aimed at management professionals.
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Marketing (Marketing Management) OpenCourseWare: A Free Graduate Level Marketing Management Class by MIT
Establish a foundation of basic marketing concepts with this introductory marketing seminar from the Massachusetts Institute of Technology's Sloan School of Management. 'Special Seminar in Marketing Management' is a free MBA-level OpenCourseWare suited for business students just starting advanced studies.
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Marketing Communications OpenCourseWare: The Open University's Free Master Level Marketing Communications Class
The importance of communication within the business world cannot be overstated. As part of their OpenCourseWare program, The Open University currently offers a free, online version of 'Marketing Communications as a Strategic Function'. Read on for more information regarding this graduate-level Business course.
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Marketing Management OpenCourseWare: MIT's Free MBA Level Marketing Management Class
'Marketing Management' is a first-semester course at the Sloan School of Management and is a prerequisite for MBA students in marketing at the Massachusetts Institute of Technology. This free OpenCourseWare of the class presents the elementary ideas and theories of marketing to facilitate further graduate-level independent study.
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Marketing OpenCourseWare: A Free Introductory Grad-Level Marketing Course by MIT
Marketing is all about providing value to the end users in 'Introduction to Marketing.' This free OpenCourseWare from the MIT Sloan School of Management's MBA core curriculum presents basic concepts of marketing supported by real-world examples. This graduate level course is presented for students transitioning to management from other career fields or beginning studies in marketing.
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Marketing Strategy OpenCourseWare: A Free Graduate Level Marketing Strategy Class by MIT
The big picture comes together in 'Marketing Strategy,' a free OpenCourseware from the Massachusetts Institute of Technology Sloan School of Management. This seminar from Sloan's master's degree program in Management Studies merges business and economics concepts to present a path to institution-wide perspectives on products, promotion and competition.
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Pricing OpenCourseWare: A Free MIT Graduate Study Business Marketing Course on Pricing Theory
Price points and fee schedules based on sound analytical techniques and firm data maximize profits. Discover what goes into an optimal price structure in 'Pricing,' a free OpenCourseWare from the MIT Sloan School of Management.
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Strategic Marketing Measurement OpenCourseWare: A Free Online Graduate Study Marketing Research Class by MIT
Learn to conduct market research in the 'Strategic Marketing Measurement' OpenCourseWare by MIT. Students who take this free online course will become familiar with techniques used to create and analyze market research. This graduate-level course is intended for students studying Business Administration and Marketing.