Marketing OpenCourseWare: A Free Introductory Grad-Level Marketing Course by MIT
Marketing is all about providing value to the end users in 'Introduction to Marketing.' This free OpenCourseWare from the MIT Sloan School of Management's MBA core curriculum presents basic concepts of marketing supported by real-world examples. This graduate level course is presented for students transitioning to management from other career fields or beginning studies in marketing.
Introduction to Marketing: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Graduate | Yes | No | No | Yes |
| Lectures/Notes | Study Materials | Tests/Quizzes |
|---|---|---|
| Yes | Yes | No |
Introduction to Marketing: Course Description
'Introduction to Marketing' presents a basic survey of marketing concepts both as conceptual models and as business practices. A complete set of PowerPoint slides from MIT Sloan professor John Hauser's lectures covers marketing theory in detail. Assignment guidelines encourage students to apply the theory to real-world companies from case studies. Special attention is paid to how the theory and application can conflict to create unethical behavior from managers and organizations. Projects encourage students to analyze each concept according to how it fits in the model of the four P's and five C's of marketing. This lecture-based OpenCourseWare provides a conceptual framework for marketing applicable across industries, sectors and even the digital-physical divide. Students are encouraged to apply the concepts and case study takeaways to their current or future marketing and management situations. 'Introduction to Marketing' is also available in simplified Chinese.
This OpenCourseWare includes readings, presentation slides from lectures, project and assignment guidelines and links to related resources for further study. If you are interested in taking Introduction to Marketing, visit the introductory business marketing course page
Featured School Choices:
-
Grand Canyon University
Grand Canyon University responds quickly to information requests through this site.
Suggested programs:
- MBA: Marketing
- D.B.A. with an Emphasis in Marketing - Qualitative Research
- D.B.A. with an Emphasis in Marketing - Quantitative Research
- Bridge (D.B.A. with an Emphasis in Marketing - Qualitative)
- Bridge (D.B.A. with an Emphasis in Marketing - Quantitative)
More information about Grand Canyon University
-
Purdue Global
Purdue Global responds quickly to information requests through this site.
Suggested programs:
- M.B.A. in Marketing
- BSBA in Marketing
- B.S. in Business Admin: New Media and Internet Marketing
- BS in Organizational Management - Business Development
- Master of Business Administration
More information about Purdue Global
-
Liberty University
Liberty University responds quickly to information requests through this site.
Suggested programs:
- DBA: Marketing
- MBA: Marketing
- MS: Marketing: Project Management
- GRAD CERT: Marketing
- MS: Social Media Management
More information about Liberty University
-
National University
National University responds quickly to information requests through this site.
Suggested programs:
- DBA - Strategic Marketing
- PhD - Strategic Marketing
- MBA - Strategic Marketing
- DBA - General Business
- PhD-BA - Global Business Management
-
Full Sail University
Full Sail University responds quickly to information requests through this site.
Suggested programs:
- Entertainment Business Masters - Campus
- Business Bachelors with Entertainment Business Concentration - Campus
- Business Bachelors with Music Business Concentration - Campus
- Digital Marketing Masters - Online
- Business Bachelors with Digital Marketing Concentration - Online
More information about Full Sail University
-
Wake Forest University - School of Professional Studies
Wake Forest University - School of Professional Studies responds quickly to information requests through this site.
Suggested programs:
- Masters in Digital Marketing
- Digital Marketing and Analytics Certificate