Fashion Marketing Degree Program Info - Bachelor Degree Review

Published Jan 04, 2007

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A Bachelor's Degree in Fashion Marketing combines instruction in fashion design and business practices to produce a graduate who is savvy in the marketing side of the fashion industry. Those with a Fashion Marketing Bachelor's go on to pursue careers as buyers, merchandisers, brand promoters, special events coordinators, or similar occupations.

What is a Bachelor's Degree in Fashion Marketing?

As the lines between brand promotion and brand identity become more nuanced, a new kind of marketer is needed for today's fashion industry: one who is comfortable both with the design aspects of fashion and with the promotion and marketing aspects. A Bachelor's Degree in Fashion Marketing produces just this kind of graduate. Instruction in fashion design is supplemented with courses in the fundamentals of business to produce a well-rounded future marketer. Typical courses for a Bachelor's Degree in Fashion Marketing include:

  • Intro to Retailing
  • Apparel Design
  • Fashion Show Production
  • Visual Merchandising
  • Merchandise Management
  • Advertising
  • Marketing Research

What Careers Can a Bachelor of Marketing Design Pursue?

A Bachelor's Design in Fashion Marketing paves the way for a career in fashion brand promotion, consulting and marketing. Careers such as brand consultant, buyer, product developer and retail sales promotion utilize skills that are taught in a Bachelor's of Fashion Marketing Program.

Job Outlook for Fashion Marketing

According to the Bureau of Labor Statistics (, the demand for fashion designers in the coming years will be low due to the high desirability of jobs in the fashion industry, and the low rate of turnover for these positions. The median income for fashion designers in 2004 was $55,840.

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