Marketing Management OpenCourseWare: MIT's Free MBA Level Marketing Management Class
'Marketing Management' is a first-semester course at the Sloan School of Management and is a prerequisite for MBA students in marketing at the Massachusetts Institute of Technology. This free OpenCourseWare of the class presents the elementary ideas and theories of marketing to facilitate further graduate-level independent study.
Marketing Management: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Graduate | Yes | No | No | Yes |
| Lectures/Notes | Study Materials | Tests/Quizzes |
|---|---|---|
| Yes | Yes | No |
Marketing Management: Course Description
An introductory-level MBA course in marketing, 'Marketing Management' lays a foundation of both academic ideas and practical tools for graduate-level marketing coursework. Organized around the four P's of marketing--product, pricing, promotion and placement--'Marketing Management' looks beyond just advertising to explore marketing as a comprehensive system to guide decision-making related to products and services. The needs and influences of the business, customer and competitors are all examined as they create a dynamic environment for marketing. This systemic approach includes identifying and taking advantage of how customers make purchase decisions, assessing potential consumers and catering marketing approaches to a business's strengths. Advertising is not neglected in the OpenCourseWare, though, as students learn to manage an ad campaign across multiple media outlets. Case studies were used in the MIT course as taught by Sloan School of Management professor Duncan Simester, and a list with full citations for the studies is provided in the OpenCourseWare; however, the case studies are not integral to understanding the content of the course. 'Marketing Management' is also available in Spanish, Portuguese and simplified Chinese translations.
This OpenCourseWare includes presentation slides from lectures, assignment guidelines and citations for case studies associated with the lecture notes and assignments. To download course materials, visit the marketing and advertising course page.
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