Customer Relationship Management Degree Information - MBA Degree Info

Published Nov 29, 2006

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A degree in Customer Relationship Management will teach you the necessary leadership skills you need to advance in your career. With MBA degrees in Customer Relationship Management, graduates may enter careers in finance, research and consulting in various high profile areas of business.

Summary of the Customer Relationship Management Degree Program

In a MBA Degree program for Customer Relationship Management you will acquire skills in problem solving and management procedures. You will be an industry leader making significant contributions in advancing awareness of business practices and technology. The graduate will have developed a solid understanding of the role of customer relationship management in business/marketing strategy. Graduates will also understand the multi-media environment for customer relationship management and will have learned techniques for data-based customer acquisition, retention and reclamation.

Specific Skills You Will Learn

A MBA degree in Customer Relationship Management will prepare students for entrepreneurship, human resources and technology management. With such a degree you will become a highly skilled practitioner in the policies, procedures and principles of Customer Relationship Management. You will develop leadership skills, becoming counsel in areas of Customer (wallet) share vs. market share, relationship loyalty, customer acquisition, retention and reclamation. Graduates will develop skills in touch point media management, database mining and maintaining a data warehouse.

Typical Coursework

Though coursework will vary depending on the college you choose, common areas of study in Customer Relationship Management degree programs include:

  • Regulated General Insurance
  • Financial Advisers
  • Mortgage Advice and Practice
  • Regulated Complaints Handling

Career Related Information

Career Fields You Will Be Prepared to Enter

In choosing to earn a MBA degree in Customer Relationship Management you will be entering into a highly demanding career. A strong sense of integrity, honesty and loyalty will be essential in maintaining an ethical research and teaching environment.

Occupational Outlook For Customer Relationship Management Including Salary Information

According to, swz.salary.com, the national annual median wage for a Customer Service Director varies from $86,860 to $130,458. Your salary will depend on the size of the company and on the region in which you are employed. There is a moderate demand for highly-skilled business Managers. According to bls.gov, business managers are employed at a variety of Fortune 500 companies. These positions are high-level, making competition for employment steep.

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