Communication Management Degree Summary - Bachelor Degree Info
A Communication Management Degree program provides students with the knowledge, skills and understanding involving the communications industry. Students will learn how the communications field plays an important part in the workplace and marketplace. Students who earn a degree in Communication Management may work in customer service, employee relations, public relations, marketing and advertising.
Communication Management Degree Overview
Summary of the Degree
A Communication Management Degree program enables students to learn how to strategically manage different aspects of communication from customer relations to major marketing campaigns. Some of the more general courses mandatory in a Communications Management Degree Program include:
- Team Building and Leadership
- Communication Management Legal Issues
- Managerial Information Gathering
- Social Policy and Media Management
- Strategic and Corporate Communication Management, which includes Public Relations, Integrated Marketing Communications and Advertising
Students will take part in field experience or internships to gain the require application and exposure in the field of Communication Management.
Career Fields
Students who are prepared to enter communications-related fields as managers, marketing directors, public relations directors, advertising managers and more will be able to acquire positions in such fields as multi-media, banking, human resources, government relations, business relations, public office, commerce and education.
Occupational Outlook
The Wall Street Journal www.wsj.com stated that as the economy picks up, a growing number of companies will be looking for new marketing talent to fill their depleting ranks. According to US Department of Labor www.bls.gov, those students who go into the field of advertising, marketing, promotions, public relations and sales managers will have high earnings with an expected increase in jobs faster than average for all occupations. Earnings can range from $63,610 for advertising and promotions to $87,640 for marketing managers, $84,220 for managers working in sales, and $70,000 for managers in public relations managers. Salary Wizard swz.salary.com stated that the salary for a Communications Manager in the United States ranges from $70,364 to $93,783.
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