Marketing (Marketing Management) OpenCourseWare: A Free Graduate Level Marketing Management Class by MIT
Establish a foundation of basic marketing concepts with this introductory marketing seminar from the Massachusetts Institute of Technology's Sloan School of Management. 'Special Seminar in Marketing Management' is a free MBA-level OpenCourseWare suited for business students just starting advanced studies.
Special Seminar in Marketing Management: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Graduate | Yes | No | No | Yes |
| Lectures/Notes | Study Materials | Tests/Quizzes |
|---|---|---|
| Yes | Yes | Yes |
Special Seminar in Marketing Management: Course Description
'Special Seminar in Marketing Management' explores the four P's of marketing--product, pricing, promotion and placement--in both academic and practical terms as they relate to generating value associated with a brand. The seminar was taught by professors Dan Ariely and Michael Norton, introducing terminology and key concepts necessary for master's degree-level marketing and management study. Real-world case studies illustrate the theoretical points. Full citations for the case studies are included in the OpenCourseWare. Projects encourage students to think critically about advertising and to carry out their own market research and branding exercises incorporating the theories presented. The seminar highlights e-commerce and online marketing. Acquaintance with simple concepts of statistics and economics is helpful, but no prior knowledge of business or marketing is required.
This free OpenCourseWare includes presentation slides from lectures, case study citations, exams and project guidelines. To take this seminar, go to the advertising and market research course page.
Featured School Choices:
-
Grand Canyon University
Grand Canyon University responds quickly to information requests through this site.
Suggested programs:
- MBA: Marketing
- D.B.A. with an Emphasis in Marketing - Qualitative Research
- D.B.A. with an Emphasis in Marketing - Quantitative Research
- Bridge (D.B.A. with an Emphasis in Marketing - Qualitative)
- Bridge (D.B.A. with an Emphasis in Marketing - Quantitative)
More information about Grand Canyon University
-
Purdue Global
Purdue Global responds quickly to information requests through this site.
Suggested programs:
- M.B.A. in Marketing
- Master of Business Administration
- M.B.A. in Project Management
- M.S. in Mgmt - Project Management
- Master of Science in Nursing - MSN/MBA Dual Degree Option
More information about Purdue Global
-
Liberty University
Liberty University responds quickly to information requests through this site.
Suggested programs:
- Doctor of Business Administration: Accounting
- Doctor of Business Administration: Executive Coaching
- Doctor of Business Administration: Finance
- Doctor of Business Administration: Healthcare Management
- Doctor of Business Administration: Human Resources
More information about Liberty University
-
Full Sail University
Full Sail University responds quickly to information requests through this site.
Suggested programs:
- MS - Entertainment Business (Campus)
- Entertainment Business Masters - Campus
- Master of Science - Entertainment Business
- Entertainment Business (Sports) MS
More information about Full Sail University
-
Northwestern University
Northwestern University responds quickly to information requests through this site.
More information about Northwestern University
-
Western Governors University
Western Governors University responds quickly to information requests through this site.
More information about Western Governors University