Database Marketing Degree Information - Master Degree Review

Published Dec 19, 2006

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A Masters degree in Database Marketing will teach you the necessary computer skills you need to advance your career. With a Masters degree in Database Marketing, graduates will enter the workforce as team leaders in finance, government or manufacturing.

Summary of the Database Marketing Degree Program

In a Masters degree program of Database Marketing you will play a vital role in the technological direction of your organization. A Database Marketing degree combines computer information systems with business. The Masters program continues to teach students how to manage data systems, develop e-business companies and integrate a sophisticated communications system into marketing.

Specific Skills You Will Learn

As a database marketer you will explore buyer behavior. You will work with sales management teams and assess information from marketing research. Students will learn how to collect information regarding customer needs and be able to communicate collected information to advertising and marketing companies. You will develop skills on how to collect data on the best ways to market products and services and how to price them.

Typical Coursework

Though coursework will vary depending on the college you choose, common areas of study in Masters degree programs include:

  • Data Warehouses and Data Marts
  • Advanced Marketing Issues in E-Business
  • Brand and Product Management
  • Data Mining

Career Related Information

Career Fields You Will Be Prepared to Enter

Upon graduation you will be doing business in an information-driven marketplace. In your degree program you will gain firsthand experience with the same high-tech tools that companies use every day. Graduates in the field of Database Marketing seek leadership positions in industry and retail.

Occupational Outlook For Database Marketing Including Salary Information

According to, the national annual median wage for a person graduating with a Masters degree in Database Marketing varies from $43,256 to $64,561. Your salary will depend on the size of the company and region in which you are employed. Database Marketing graduates are projected to be among the most sought after IT professionals, says Upon completing a Masters in Database Marketing, you will have gained business knowledge which will make you a marketable employee.

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