Strategic Marketing Measurement OpenCourseWare: A Free Online Graduate Study Marketing Research Class by MIT

Published Jan 23, 2009

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Learn to conduct market research in the 'Strategic Marketing Measurement' OpenCourseWare by MIT. Students who take this free online course will become familiar with techniques used to create and analyze market research. This graduate-level course is intended for students studying Business Administration and Marketing.

Strategic Marketing Measurement: Course Specifics

Degree Level Free Audio Video Downloads
Graduate Yes No No Yes

Lectures/Notes Study Materials Tests/Quizzes
Yes Yes No

Strategic Marketing Measurement: Course Description

In MIT's 'Strategic Marketing Measurement' OpenCourseWare, aspiring marketing professionals can learn how to develop, administer and analyze market research. Placing an emphasis on market structure and segmentation, the course encourages hands-on training in popular market analysis techniques. Topics covered in the course include factor analysis, perceptual mapping and conjoint and cluster analysis. Professor Drazen Prelec from MIT's Sloan School of Management teaches this graduate-level course.

Lecture notes and assignments are available for download on the course web page, in addition to a list of suggested readings. If you're interested in taking this free online course, visit the market research and analysis course page.

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