Advertising Degree Review - Bachelor Degree Program Info

Published Nov 02, 2006

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An Advertising bachelor's degree program provides you with a curriculum that will teach you how to sell products to many different audiences. With an Advertising bachelor's degree, you may seek employment in advertising agencies, media firms, corporate marketing departments or design studios.

Summary of a Advertising Bachelor's Degree Program

Students in a Bachelor's Degree of Advertising program will learn how to integrate marketing communications tactics with solid strategic and creative thinking. They will understand the techniques used to develop ads that work for the client, the consumer and the current time. Upon graduation, students will be on the cutting edge of creating ever changing marketing principles and policies in the advertising industry. With a degree in advertising, you will understand how to advertise product advantages with a fresh twist. Upon graduation, students will also have created an outstanding portfolio to show potential employers.

Specific Skills You Will Learn

As an advertising professional you will be responsible for product research, media plans, audience insights and brand management. Students in an advertising degree program will develop oral and written communication skills necessary to create an exhilarating fast-paced and rewarding career. An advertising bachelor's degree program will also teach the newest software applications and techniques for becoming a creative and insightful thinker.

Typical Coursework

Though coursework will vary depending on the college you choose, common areas of study include:

  • Preproduction Principles
  • Texturing and Lighting
  • Matte Painting
  • Visual Effects
  • Marketing
  • Target Audiences

Career Related Information

Occupational Outlook for Advertising Degree Holders

In choosing to earn an advertising degree, you will be entering into a rewarding career. Future graduates working in the advertising field will be recognized as motivated and creative industry leaders. Changes in corporate America have made management-level careers profitable. The need for skilled managers with a variety of expertise will make you indispensable. Graduates of an advertising degree program are eligible to find careers at an advertising, PR or marketing agency, within large corporations, in a design studio or even open your own freelance studio.

According to,, the national annual median wage for those with a bachelor's degree in Advertising varies from $68,648 to $97,356. The salary will depend on the size of the company, your position and the region in which you are employed. According to it is nearly guaranteed that you will find a job that is challenging and exciting.

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