Entrepreneurial Marketing OpenCourseWare: MIT's Free Graduate Level Course on Entrepreneurial Marketing
New business owners and recent entrants into entrepreneurial ventures have two fundamental marketing concerns: determining a market for the product and stretching marketing dollars. Both questions are plumbed in the free OpenCourseWare 'Entrepreneurial Marketing' from The Sloan School of Management's master-level management program.
Entrepreneurial Marketing: Course Specifics
Degree Level | Free | Audio | Video | Downloads |
---|---|---|---|---|
Graduate | Yes | No | No | Yes |
Lectures/Notes | Study Materials | Tests/Quizzes |
---|---|---|
Yes | Yes | No |
Entrepreneurial Marketing: Course Description
'Entrepreneurial Marketing' covers the basics of market research and the importance of comprehensive market research for a new business venture. This MBA-level lecture course from the Massachusetts Institute of Technology places special emphasis on how new ventures with tight budgets can use rigorous market analysis to maximize marketing capital. Students learn how to collect and analyze marketing data and pair the market research with generalizations about customers to focus their business ventures. Readings and lecture notes from MIT professor Jin Gyo Kim cover methods for identifying and developing markets, as well as components of marketing strategy, including pricing, communications and customer retention. Common mistakes new businesses make in advertising and brand building are also covered. While readings present some concrete examples, the tactics and methods are presented to be widely adaptable to a variety of business structures. The included Blogit software tool used in some assignments is compatible with Windows operating systems only. This OpenCourseWare is also available in a simplified Chinese translation.
This lecture course includes a reading list, assignment guidelines, examples of completed assignments, study questions and presentation slides for lectures. If you would like to take this free OpenCourseWare, go to the business market research course page.
Featured School Choices:
-
Grand Canyon University
Grand Canyon University responds quickly to information requests through this site.
Suggested programs:
- D.B.A. Innovation and Corporate Entrepreneurship (Qualitative Research)
- D.B.A. Innovation and Corporate Entrepreneurship (Quantitative Research)
- MBA
- Doctor of Education in Organizational Leadership: Health Care Administration (Qualitative Research)
- Doctor of Education in Organizational Leadership: Health Care Administration (Quantitative Research)
More information about Grand Canyon University
-
Saint Leo University
Saint Leo University responds quickly to information requests through this site.
Suggested programs:
- DBA: Business Administration
-
Full Sail University
Full Sail University responds quickly to information requests through this site.
Suggested programs:
- MS - Entertainment Business (Campus)
- Entertainment Business Masters - Campus
- Master of Science - Innovation and Entrepreneurship
- Master of Science - Entertainment Business
- Entertainment Business (Sports) MS
More information about Full Sail University
-
The Chicago School
The Chicago School responds quickly to information requests through this site.
Suggested programs:
- M.A. Organizational Leadership
-
Northwestern University
Northwestern University responds quickly to information requests through this site.
More information about Northwestern University
-
Liberty University
Liberty University responds quickly to information requests through this site.
Suggested programs:
- DSL: Strategic Leadership
- Doctor of Business Administration: Accounting
- Doctor of Business Administration: Executive Coaching
- Doctor of Business Administration: Finance
- Doctor of Business Administration: Healthcare Management
More information about Liberty University