Pricing OpenCourseWare: A Free MIT Graduate Study Business Marketing Course on Pricing Theory

Published Jan 20, 2009

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Price points and fee schedules based on sound analytical techniques and firm data maximize profits. Discover what goes into an optimal price structure in 'Pricing,' a free OpenCourseWare from the MIT Sloan School of Management.

Pricing: Course Specifics

Degree Level Free Audio Video Downloads
Graduate Yes No No Yes

Lectures/Notes Study Materials Tests/Quizzes
Yes Yes No

Pricing: Course Description

Determining the price for a product or service is essential to a business, and crafting the optimum fee structure can be complex. 'Pricing' demystifies the science behind setting the best prices with an overview of the key components of pricing. This lecture-based OpenCourseWare taught by MIT Sloan assistant professor Catherine Tucker provides a systematic, logical approach to pricing. Readings explore the market forces that impact pricing decisions, including demand, competition and consumer and competitor responses to price changes. Methods of pricing products for different market segments are introduced, with tools to implement effective price discrimination. Through assignments, students can practice applying the conceptual structure to real-world scenarios and analyzing how successful enterprises have used the principles presented. A basic understanding of macroeconomics is helpful.

This course includes assignment guidelines, study questions and a reading list with some readings available online. To take this free OpenCourseWare, go to the product pricing course page.

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