Technology-based Business Transformation OpenCourseWare: Free Online Graduate Level Business Technology Course by MIT

Published Jan 09, 2009

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Learn to develop your business, leadership and technology skills to more effectively promote your business in this free OpenCourseWare provided by the Massachusetts Institute of Technology (MIT). 'Technology-based Business Transformation' provides students with the means and ability to develop ideas and strategies to promote their business and make it more successful. This graduate-level course has no prerequisites, but will be of most interest to students pursuing a master's degree in Business or those who are interested in starting, or building, their own business.

Technology-based Business Transformation: Course Specifics

Degree Level Free Audio Video Downloads
Graduate Yes Yes No Yes

Lectures/Notes Study Materials Tests/Quizzes
Yes Yes No

Technology-based Business Transformation: Course Description

Running a small business is a constant challenge, especially during the first few years. However, by implementing technological advancements and effectively marketing your business, a transformation can occur, keeping you on track and in control. Offered by the Massachusetts Institute of Technology (MIT)'s School of Engineering in Cambridge, Massachusetts, this free OpenCourseWare discusses a number of ways to develop, envision, communicate and launch a business plan. Students learn the importance of implementing technology to develop innovative business ideas and solutions. Using technology for organization, marketing and strategy-development is also covered. MIT Professor Irving Wladawsky-Berger teaches this course about developing technology-based businesses and applying technology to businesses of all kinds. The course focuses on a case study surrounding IBM's e-business and Internet-based strategies of the late 1990s.

Lectures, notes, study materials and some audio accompaniments are available for free online. To take this course, visit the technology-based business transformation course page.

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