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Marketing Strategy OpenCourseWare: A Free Graduate Level Marketing Strategy Class by MIT

Published Jan 20, 2009

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The big picture comes together in 'Marketing Strategy,' a free OpenCourseware from the Massachusetts Institute of Technology Sloan School of Management. This seminar from Sloan's master's degree program in Management Studies merges business and economics concepts to present a path to institution-wide perspectives on products, promotion and competition.

Marketing Strategy: Course Specifics

Degree Level Free Audio Video Downloads
Graduate Yes No No Yes

Lectures/Notes Study Materials Tests/Quizzes
Yes Yes No

Marketing Strategy: Course Description

'Marketing Strategy' applies marketing concepts to the organization as a whole to create a unified corporate strategy. This seminar addresses the interactions between multiple elements inside and outside an organization that influence the marketing strategy, including technology, competition and customers. Students learn to identify opportunities for competitive advantage and assess the long-term viability of those advantages. Five sections present approaches for both market leaders and new entrants into a field, exploring competitive and corporate advantage, profit and creating an overall strategy. Case studies support each section, and assignments encourage students to analyze each case. Presentation slides summarize key questions of each lecture by MIT Sloan professor Birger Wernerfelt. This OpenCourseWare is available in Spanish, Portuguese and simplified and traditional Chinese.

This OpenCourseWare includes assignment questions and PowerPoint presentation materials from lectures. For more information, check out the business marketing techniques course page.

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