The Market-Led Organization OpenCourseWare: A Free Undergraduate Organizational Management Course by The Open University
Are you interested in the various aspects of Marketing and ways that companies can market effectively? If so, The Open University's free, online version of 'The Market-Led Organisation' might be a good fit for you. Continue reading to find out more about this undergraduate Marketing course!
The Market-Led Organization: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Undergraduate | Yes | No | No | Yes |
| Lectures/Notes | Study Guide | Tests/Quizzes |
|---|---|---|
| Yes | Yes | No |
The Market-Led Organization: Course Description
This undergraduate course aims to highlight the many differences between a market-led organization and an organization that simply uses Marketing as one of its tools. Market-led organizations focus on the customer's needs rather than simply choosing the easiest process. Many related topics are covered, such as identifying the customer and managing relationships. The course assumes a basic knowledge of the fundamentals of Marketing and examines the many different approaches to Marketing that are available to an organization. This class investigates the six market model - which demonstrates important corporate relationships - and the way in which it relates to both commercial and non-profit organizations. The course examines the overall relevance of the concepts of Marketing to a corporation.
Included with this course are an exhaustive study note guide and a list of recommended reading. If you're interested in this free course, visit the organizational marketing course page.
Featured School Choices:
-
Bryant & Stratton College
Bryant & Stratton College responds quickly to information requests through this site.
Suggested programs:
- General Management (GM) - BBA
- Bachelor's Degree in General Management
- Associate's Degree in Business
- Associate's Degree in Accounting
-
Grand Canyon University
Grand Canyon University responds quickly to information requests through this site.
Suggested programs:
- B.S. in Applied Management
- B.S. in Business Administration
- Bachelor of Science in Applied Business Analytics
- B.S. in Business Analytics
- B.S. in Applied Entrepreneurship
More information about Grand Canyon University
-
Full Sail University
Full Sail University responds quickly to information requests through this site.
Suggested programs:
- Bachelor of Science - Music Business
- Bachelor of Science - Sports Marketing and Media
More information about Full Sail University
-
Purdue Global
Purdue Global responds quickly to information requests through this site.
Suggested programs:
- Bachelor of Science in Organizational Management
- Associate of Applied Science in Small Group Management
- BSOM - Decision Management
- BSOM - Management
- B.S. in Business Administration
More information about Purdue Global
-
University of Maryland Global Campus
University of Maryland Global Campus responds quickly to information requests through this site.
-
Southwestern College
Southwestern College responds quickly to information requests through this site.