Marketing (Marketing Management) OpenCourseWare: A Free Graduate Level Marketing Management Class by MIT
Establish a foundation of basic marketing concepts with this introductory marketing seminar from the Massachusetts Institute of Technology's Sloan School of Management. 'Special Seminar in Marketing Management' is a free MBA-level OpenCourseWare suited for business students just starting advanced studies.
Special Seminar in Marketing Management: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Graduate | Yes | No | No | Yes |
| Lectures/Notes | Study Materials | Tests/Quizzes |
|---|---|---|
| Yes | Yes | Yes |
Special Seminar in Marketing Management: Course Description
'Special Seminar in Marketing Management' explores the four P's of marketing--product, pricing, promotion and placement--in both academic and practical terms as they relate to generating value associated with a brand. The seminar was taught by professors Dan Ariely and Michael Norton, introducing terminology and key concepts necessary for master's degree-level marketing and management study. Real-world case studies illustrate the theoretical points. Full citations for the case studies are included in the OpenCourseWare. Projects encourage students to think critically about advertising and to carry out their own market research and branding exercises incorporating the theories presented. The seminar highlights e-commerce and online marketing. Acquaintance with simple concepts of statistics and economics is helpful, but no prior knowledge of business or marketing is required.
This free OpenCourseWare includes presentation slides from lectures, case study citations, exams and project guidelines. To take this seminar, go to the advertising and market research course page.
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