Strategic Marketing Measurement OpenCourseWare: A Free Online Graduate Study Marketing Research Class by MIT
Learn to conduct market research in the 'Strategic Marketing Measurement' OpenCourseWare by MIT. Students who take this free online course will become familiar with techniques used to create and analyze market research. This graduate-level course is intended for students studying Business Administration and Marketing.
Strategic Marketing Measurement: Course Specifics
| Degree Level | Free | Audio | Video | Downloads |
|---|---|---|---|---|
| Graduate | Yes | No | No | Yes |
| Lectures/Notes | Study Materials | Tests/Quizzes |
|---|---|---|
| Yes | Yes | No |
Strategic Marketing Measurement: Course Description
In MIT's 'Strategic Marketing Measurement' OpenCourseWare, aspiring marketing professionals can learn how to develop, administer and analyze market research. Placing an emphasis on market structure and segmentation, the course encourages hands-on training in popular market analysis techniques. Topics covered in the course include factor analysis, perceptual mapping and conjoint and cluster analysis. Professor Drazen Prelec from MIT's Sloan School of Management teaches this graduate-level course.
Lecture notes and assignments are available for download on the course web page, in addition to a list of suggested readings. If you're interested in taking this free online course, visit the market research and analysis course page.
Featured School Choices:
-
Grand Canyon University
Grand Canyon University responds quickly to information requests through this site.
Suggested programs:
- MBA: Marketing
- D.B.A. with an Emphasis in Marketing - Qualitative Research
- D.B.A. with an Emphasis in Marketing - Quantitative Research
- Bridge (D.B.A. with an Emphasis in Marketing - Qualitative)
- Bridge (D.B.A. with an Emphasis in Marketing - Quantitative)
More information about Grand Canyon University
-
Colorado Christian University
Colorado Christian University responds quickly to information requests through this site.
Suggested programs:
- Business Administration, MBA - Advanced Accounting
- Business Administration, MBA - Health Care Administration
- Business Administration, MBA - Leadership
- Business Administration, MBA - Project Management
- Business Administration, MBA - Enterprise Agility
-
National University
National University responds quickly to information requests through this site.
Suggested programs:
- DBA - Strategic Marketing
- PhD - Strategic Marketing
- MBA - Strategic Marketing
- DBA - General Business
- PhD-BA - Global Business Management
-
Purdue Global
Purdue Global responds quickly to information requests through this site.
Suggested programs:
- M.B.A. in Marketing
- Master of Business Administration
- M.B.A. in Finance
- Master of Science in Nursing - MSN/MBA Dual Degree Option
- MBA - Global Business
More information about Purdue Global
-
Wake Forest University
Wake Forest University responds quickly to information requests through this site.
Suggested programs:
- Masters in Digital Marketing
-
Liberty University
Liberty University responds quickly to information requests through this site.
Suggested programs:
- DBA: Marketing
- MBA: Marketing
- MS: Marketing: Project Management
- MS: Marketing: Digital Marketing & Advertising
- MS: Social Media Management
More information about Liberty University