Fashion Merchandising Degree Program - Bachelor Degree Summary

Published Dec 09, 2006

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If you would like to turn your passion for the world of fashion into a career, the first step towards becoming an influential force in the fashion business is a Bachelor's Degree in Fashion Merchandising. All of the different programs available have diverse curriculum requirements; however, most Fashion Merchandising degree programs will include classes that encompass concepts in fashion design and marketing, retail management, industry technology, and consumer buying patterns.

Fashion Merchandising Degree Program - Bachelor's Degree Program Summary

  • Overview of the Degree:

The Bachelor's Degree Program in Fashion Merchandising combines both the design and marketing elements of the fashion industry for a thorough educational approach, preparing the graduate for a flexible career path. These Bachelor's degree programs also include training in accounting, management and the computer technology skills necessary for the current competitive employment market in the fashion world.

Career Possibilities:

  • Fashion Buyer
  • Textile Designer
  • Retail Store Manager
  • Textile Merchandising
  • Product Development
  • Fashion Director
  • Catalog Design & Production

Professional Demand:

Buyers and purchasing managers should expect a lower than average employment growth due to low turnover rates, which does, however, indicate job security despite high competition for jobs. The average annual salary reported in 2004 for purchasing managers was $72,450, and hourly wages for clothing and retail managers was between $23.50 and $27.65. These statistics as well as those for other fashion merchandising-related careers are found on the website for the United States Bureau of Labor Statistics, at

Specifics of the Degree

  • Typical Coursework

Required courses

in a Fashion Merchandising Bachelor's Degree Program curriculum may include courses in Textile Design, Mass Marketing, Product Development, Retail Fashion Purchasing, Inventory Buying, Accounting, Marketing Principles, International Fashions, and Retail Management.

  • Skills Acquired:

Graduates of this degree will possess the skills necessary to recognize and create fashion trends, expertise in the elements of fashion design, business and marketing knowledge for accurate management practice, and the creative abilities to excel in the current fashion market.

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